My name is Amar. I am a Marketing Communications professional based in Zurich. And I help brands & people to create their Community. What I aim for is helping brands and people to be more clear strategically, creatively, and personally.
As a brand strategist with 20+ years of experiences across agencies and leadership roles in the food, lifestyle, and hospitality industries. I’ve built in-house creative teams, led award-winning campaigns (German Brand Award 2024), and guided brands through change with clarity, empathy, and entrepreneurial energy.
I offer marketing consulting & people management and lifestyle coaching.
0x
sales increase
2-0 weeks
delivery & quick wins
Amar &
CommUnity
Amar & CommUnity is more than a name. It’s a mindset. It stands for strategic marketing that connects people and purpose, bringing brands closer to culture, creativity and community. The "&" is the bridge between communication and unity as a symbol of collaboration, empathy and impact.
Focus Industries: Food, Lifestyle, Sports, Health & Wellbeing, Hospitality and NGOs
Languages: DE (mother-tongue), EN, AR
Why Work With Me
Senior Marketing Expertise That Creates Clarity and Momentum
I help organisations turn complex marketing challenges into clear strategies, relevant brand experiences and actions that move the business forward. From strategic direction to hands-on implementation, I connect the people, ideas and partners needed to make change happen.
20+ years of marketing experience
Agency, in-house and leadership experience
German Brand Award 2024
Experience across Switzerland and Germany
Strategy and hands-on implementation
Strategic Clarity
I identify the real business and marketing challenge, define priorities and translate them into a focused roadmap your team can act on.
Strategy That Gets Implemented
I do not stop at presentations. I connect strategy, creative direction, project management and execution to turn ideas into visible results.
Connected Brand Experiences
I bring together positioning, campaigns, partnerships, customer journeys and community building to create one coherent brand experience.
Flexible Senior Support
I can join as a strategic advisor, project lead, external marketing partner or interim marketing leader — depending on what your organisation needs.
When I Can Make a Difference
I am most valuable when your organisation needs both strategic thinking and someone who can move the work forward.
01
Your brand needs a clearer position
You have a strong offer, but the story, value proposition or differentiation is not yet clear enough.
02
Your marketing needs direction
There are many activities and ideas, but no shared priorities, roadmap or connected customer journey.
03
A campaign or activation needs momentum
You need a strong idea, the right partners and experienced leadership to bring it into the market.
04
Your team needs senior support
You need temporary marketing leadership, an experienced sparring partner or additional capacity without immediately building a larger internal team.
A first conversation to understand where you are, what is holding you back and where I can create the most value.
Let’s Talk About Your Challenge
My Why
I strive to inspire people and brands to create moments that connect, move, and uplift. When we feel good, we do good. And that’s where real impact begins. I turn purpose into energy through strategy, storytelling, and experiences that move people from awareness to action, from audience to community.
Gastronomy
Because food is connection.
I craft experiences that bring people together. I support restaurants and hospitality brands with designing offerings, events, and stories that excite guests and make brands feel alive.
Health & Wellbeing
Because people need inspiration to feel good in body, mind, and spirit
I support brands and teams through events, social activations, content, workshops, and talks that spark energy, awareness, and balance.
Music
Because music unites people.
Collaborating with artists and DJs to bring emotion and creativity into brand storytelling. Because music inspires, connects, and turns brands into experiences people feel — not just see.
What I & My Network Offer
From brand positioning to campaigns, partnerships and customer journeys, I bring together the right strategic and creative expertise for each challenge. You get senior guidance, flexible collaboration and implementation that stays connected to the bigger business goal.
References
Project Showcase
Industries I
Work With
